Thursday, May 22, 2014

Bosie State sells Broncos Stadium naming rights to Albertsons.

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Boise State has sold the naming rights to Broncos Stadium. The home of the infamous blue turf will now be known as Albertsons Stadium.

Albertsons, a supermarket retailer based in Bosie, Id. has purchased the naming rights to the now-former Broncos Stadium under a 15-year, 12.5 million-dollar agreement with the school.

First-year Boise State head coach Bryan Harsin commented on the new agreement.

“I think the whole local connection with Albertsons and Boise State and just kind of how both programs, how similar they are as you listen to the stories, it makes it pretty unique.”

The rebranding comes during a notable period of upheaval for Bosie State, which saw former head coach Chris Petersen leave for Washington, and the implementation of new College Football Playoff system, which could make the chances of winning the mythical national title even more difficult.

(via The Idaho Press-Tribune)

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