Monday, March 26, 2012

Alabama and Auburn begin the SEC domination of the frozen food section.

image via Outkick the Coverage
It had to happen. As you can tell from the picture on the left, somebody finally figured out a way to combine two of the South's biggest obsessions - college football and fried chicken - with a new brand that celebrates both. Championship Chicken, developed by Premier Food Group of Guntersville, Al., features college-specific packaging. Naturally, being an Alabama company, Alabama and Auburn are both represented with bags with the each school's logos and team colors.

The genius behind this brand is Premier Food Group president Patrick D. Harrell (ironically an LSU fan) who was inspired by the fanaticism of Yellowhammer state football fans.

 "I was sitting around the office one day, and I thought how cool would it be to have packages of chicken in the grocery stores, one Alabama and one Auburn, side by side," said Harrell, a 1991 graduate of Northeast Louisiana University."

Through a contact, Harrell met with Crimson Tide Sports Marketing.

"They educated me on how to get a product licensed," Harrell said. "They liked the idea. Alabama was the first one to sign off on the paperwork. The first three I had were Alabama, Auburn and LSU."


(Premier Food Group employee Mike) Newman said the company has since expanded the brand.

"We also have Oklahoma, Oklahoma State, Florida and Florida State," he said. "Next year, we'll hopefully keep adding more schools."

There's no word on which schools will be targeted next, but South Carolina Championship Chicken brings up all sorts of irony. And it will be interesting how a certain fast food chain reacts to a potential Kentucky Championship Chicken.

(via, Outkick the Coverage, The Sand Mountain Reporter)

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