Wednesday, August 3, 2011

The Humanitarian Bowl is now the Famous Idaho Potato Bowl.

Oh look at the potatoes falling out of the sky! Look at the potatoes falling out of the sky

The Humanitarian Bowl is no more. Or at least the name "Humanitarian Bowl" is. The game played on the blue turf of Boise State's Broncos Stadium will still be played, but it has a new sponsor. The Idaho Potato Commission is now the game's sponsor, and has renamed it The Famous Idaho Potato Bowl in  its image.

"The Idaho Potato Commission signed a six-year naming rights deal to sponsor the Bowl, beginning immediately and running through the 2016 game.  As part of the package, the Bowl will be featured prominently in national and regional marketing campaigns conducted by the Commission.  Four of the top five potato-consuming states are represented by the WAC and MAC conferences:  New York, Ohio, Pennsylvania and Texas.

"We're proud to support a bowl that has become a national showcase for the State of Idaho," said Frank Muir, President and CEO of the Idaho Potato Commission.  "It's the perfect opportunity to reinforce the health and quality benefits of Idaho potatoes to a national audience while supporting a game that has generated significant funds for the local economy and associated charities."

Even as we speak, thousands of heads in Idaho are hanging low in shame and embarrassment. As will any team sad enough to wind up playing in this game.

(via EDSBS on Twitter)

No comments: