Monday, August 1, 2011

Here's the Dan Persa Heisman Trophy campaign billboard.

According to the Chicago Sun-Times, this is what the billboards promoting Northwestern quarterback Dan Persa as a Heisman Trophy candidate will look like. Drivers in Chicago and Bristol CT. (the home of ESPN) will get to see this in person on the side of the road (or wherever it finally shows up).

Notice that the billboard refers to Persa as "Chicago's Heisman Candidate." Never mind the fact that he's really from Bethlehem, PA. It's part of Northwestern's campaign to brand itself as "Chicago's Big Ten Team."

But wait, there's more. The Sun-Times also provided a picture of the 7 lb. purple dumbbells that will be going out to sportswriters across the country. (Presumably, the ones who actually vote on the Heisman.)

It's a nice package, but the 7 lb. weight (a reference to Persa's no. 7 jersey number) seems a little light. I get the joke, but the amount of weight isn't quite what I have in mind when I go to the gym. Persa Strong deserves at least a 25-35 lb. weight.

(via The Chicago-Sun Times. HT: Sippin' on Purple)

No comments: