Sunday, July 31, 2011

Northwestern begins pimping Dan Persa as a Heisman Trophy candidate.

There's strong, and then there's "Persa Strong."* That's the slogan Northwestern will be using in its campaign to promote senior quarterback Dan Persa as a Heisman Trophy candidate. And school is going to splash it on billboards in Chicago and  Bristol, CT. Latter being where ESPN is headquartered.

The Bristol location for one of the billboards makes sense as ESPN has greater influence on the college football world than any sports media guru in New York City. Which was the site of the most notorious example of using a billboard in a Heisman campaign involving Oregon's 2001 pimping of QB Joey Harrignton in Times Square in. It also makes sense in the fact the credit for the inspiration (or blame) for the inspiration of the slogan is being given to ESPNs' Bruce Feldman.

"NU officials chose the theme "Persa Strong" after's Bruce Feldman named Persa the 10th-strongest player -- and strongest quarterback -- in the nation. The 6-foot-1, 210-pound Persa can bench-press 360 pounds and squat 520."

Northwestern will also be sending out 7 lb. purple dumbbells to 80 lucky members of the media. Because Persa's number is no. 7, get it?  That idea was so cheesy Wisconsin should have used it.

*Apologies to the U.S. Army

(via The Chicago Tribune)

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