Friday, June 17, 2011

Will Michigan get a mascot to roam The Big House?

Michigan fans might want to sit down for this one. Michigan athletic director Dave Brandon is talking about a big change on the Wolverine sidelines. Not any kind of coaching change or improvements to The Big House, mind you. Instead, it's something that's never been seen before, at least Michigan-wise - a mascot.


"We're interested in doing a mascot but it has to be something that fans love, that children love and everyone can embrace," Brandon said. "So far, we haven't figured out a way to do it. Until we come up with something we love, we don't have a mascot. 

"I'm struck by the fact that when opposing teams come to our stadium, and they bring a mascot, all of our young fans are lined up to see if they can get a picture taken with it, whether it's the Penn State Nittany Lion or Sparty. That's a little annoying to me. You can't get your picture taken with a Block M. Mascots are really embraced by the youth demographic, and we want to take advantage of that, for all the reasons that are obvious"

Of course,  Brandon doesn't mention the licensing money that Michigan is missing out of from merchandising deals that fellow Big Ten  and NCAA schools make from their mascots. Ohio State has at least dozens of licensing deals for Brutus Buckeye merchandise. Obviously, it's a lucrative racket that Brandon, the former CEO of Domino's Pizza, wants in on.

Up-Oh! Did someone mention Domino's?


Brandon might want to remember the nasty little situation that occurred when a real-life man with the surname of Noid took a Domino's Pizza hostage.  He might want to avoid another situation like that one involving  a Michigan mascot.

Of course the worst that could really happen is that Michigan joins the list Big Ten schools with Freudian nightmare-inducing mascots. Why should Bucky Badger and Purdue Pete have all the fun?

(via Detroit Free Press)

1 comment:

Anonymous said...

Don't do it unless it's Hugh Jackman with claws!