Sunday, December 27, 2009

Undercover Boss afteer the Super Bowl? Please kill me now.

What the networks put on after the Super Bowl can be as big as the commercials at times. NBC debuted The A-Team after Super Bowl XVII. ABC's broadcast of Super Bowl XXII was followed by the series premiere of The Wonder Years. At other times, the networks have put on episodes of their big series, such as CBS showing the premiere episode of Survivor: The Australian Outback after Super Bowl XXXV in 2001.
So what is going on CBS's schedule following Super Bowl XLIV? Something called Undercover Boss. A reality show where "high-level chief executives slip anonymously into the rank and file of their companies."
What the...?
This is the best CBS has got? This is the network with Survivor, How I Met Your Mother, The Big Bang Theory, and umpteen versions of CSI and its sundry knockoffs. All of these choices and CBS picks a reality show that already has "SUCK" written all over it?
This could be explained by the zeitgeist of the post-financial crisis world. What blue-collar wouldn't want to see their CEO doing the dirty work for once. But Undercover Boss in the coveted post Super Bowl slot? Oh child, please.
If CBS was wanting to promote a show from it's Sunday line-up, why not go with the obvious choice and debut a new season of The Amazing Race after the Super Bowl? It's been doing decent numbers on Sunday nights, even in the face of NFL Sunday Night Football on NBC. It would be a perfect way to promote what is without a doubt the best reality show on TV on a regular basis, at least quality-wise.
Hopefully, Undercover Boss is just a placeholder until CBS can come up with something big for a very special 60 Minutes interview with Tiger Woods or something as juicy. Otherwise, the programming department at CBS has a lot of

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