Saturday, August 15, 2015

FOX Sports unveils Jim Harbaugh-themed bus, complete with khakis.

Well, here's your awkwardly disturbing new item of the day. FOX Sports has unveiled the "Harbus" - a full-sized bus with a paint scheme inspired by Michigan head coach Jim Harbaugh. Yes, it's a maize, blue, and khaki bus.

Why would FOX Sports unleash such an abomination? FOX Sports 1 will be airing Harbaugh's first game as Michigan head coach when the Wolverines face Utah on Sept. 5.

"It was so special, and the appeal and the interest in Harbaugh and the program is so intensified, that we definitely wanted to do something that was a little out of the ordinary that would help drive home the message that this game is coming," Robert Gottlieb, executive vice president and head of marketing for Fox Sports Media Group, told the Freep."

The bus is scheduled to travel around the country to promote the Sept. 5 game, with stops planned for Ann Arbor, Detroit, and and New York city. In case you were wondering, the closest the bus will get to Columbus, Ohio will be a stop in Cincinnati. 


No comments: