Friday, September 6, 2013

Chicago area grocery store builds Northwestern out of soda can cartons.

Northwestern has done a lot to try to rebrand itself as "Chicago's Big Ten Team" in the past few years. While Illinois fans might want to debate that point, the campaign has been successful in tripling corporate sponsorship revenue. Of course the Wildcats' success under head football coach Pat Fitzgerald has done a lot to raise the team's profile in the Windy City as well.

It is beginning to look like the campaign is starting to bear some fruit. This tweet shows a Chicagoland area grocery store which has put up a display of soda can cartons in the shape of a purple Northwestern "N."

Okay, it isn't quite the right shape for the actual Northwestern N, but give them time, they're learning.

(via College Spun)

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