“Virginia Tech has a long, long history of name confusion,” said Larry Hincker, the associate vice president of University Relations. “To us, this is just a prudent measure of brand protection and brand enforcement so that we don’t cause continuing confusion in the market place.”
Virginia Tech's decision isn't being taken well with Hokie nostalgia freaks. There's a Facebook page and petition floating around the Internet calling on the preservation of the logos.
(via Collegiate Times)