Monday, January 9, 2012

Texas A&M threatens lawsuit over Denver Broncos' use of "12th Man" phrase.

Texas A&M wasn't at all too pleased with some of the pre-game festivities before the Denver Broncos' AFC playoff victory over the Pittsburgh Steelers on Sunday. A parachutist dropped into  Sports Authority Field at Mile High with a "12th Man" flag, which was enough to raise the ire of Jason Cook, who is TAMU's Vice President of Marketing and Communications.

Texas A&M holds the trademark for the term "the 12th Man." It been associated with the school since the 1920's, when a fan actually came out of the stands to join a short-handed Aggie football squad. As Texas A&M is a little too anal when it comes to school tradition, the school is pretty defensive when it comes to the use of "the 12th Man" phrase.

The threat of legal action is already being mocked on the Internet, but Texas A&M does have a right to protect its trademarks, especially the ones it makes money off of. And that is pretty much what matters in the world of sports these days.

(via CBS SportsKBTX)

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